Redken is at the heart of 5th Avenue New York , with a commitment to providing innovative, fashion forward and inspiring products and services. For over five decades Redken has provided solid salon industry education and support to salons arcoss the world. Innovation and inspiration are strong values within Redken and the brand continues to cement itself as a fashion brand at the forefront of trends. Founded on the science of protein and moisture Redken haircare holds a strong cult following. Being a part of Redken family allows salons to ignite their creativity , explode their skills and continue to bring the best salon experience to their clients.